By the turn of the year will Borlänge and Falun get a joint tourist agency
- We have during a long time planned for this fusion of the two
tourist agencies, says the Head of the municipal executive board in Borlänge Nils Persson. We will gain a lot from this, especially when it comes to the marketing of our municipalities.
The formal decision about the fusion will be taken before Christmas in the municipalities and in the two economical organisations that own and run the tourist agencies Borlänge&Co and VisitFalun.
Visit Falun Borlänge
Visit Falun Borlänge AB is the name of the new company. The two municipalities will get 49 percent of the shares and the rest of the partners- hotels, advertising agency’s and companies- 51 percent.
- I would like to point out that this fusion is not made due to any economy measure says Nils. We wont decrease the number of staff.
Competitive
- Our two municipalities will be much more competitive if we do marketing together. When it comes to big events such as Ski-games, Peace & Love, there are not enough hotels in respective city, so the guests must use the neighbour municipality´s hotels.
Mikael Rosén, M, and Nils Persson, S, are local government officials in Borlänge respectively Falun. They are both referring to the already ongoing collaboration around the lake Runn as a good example.